11:15-12:30, חדר 300
קבוצת
המחקר שיווק בפקולטה לניהול ע"ש גילפורד גלייזר
מזמינה אתכם לסמינר פקולטי עם
המרצה:
Prof. T.
Bettina Cornwell
University of Oregon
Marketing Via Sports, Arts and Events:
Perspectives on External and Internal
Audiences for Sponsorship
10:00-11:00, בנין
14, חדר 103
מרכז המחקר במימון בפקולטה
לניהול ע"ש גילפורד גלייזר
מזמין אתכם לסמינר עם
המרצה:
Ramy
Elitzur
Rotman
School of Management
University
of Toronto
Moneyball: Perception versus Reality and Adaptive
Market Efficiency
Abstract
Moneyball
(2003) exposes readers to the use of advanced analytics, or Sabermetrics, in
baseball and how it improves the ‘bang for the buck’ in player selection, and
game management. This study first examines whether experts’ perceptions on
“Moneyball” teams coincide with reality, and demonstrates that, consistent with
the false consensus effect, they do not. Next, the study employs Sabermetric
measures to determine which MLB teams in reality play “Moneyball”, showing that
reality and perceptions are different in this context. The study contributes to
the literature on adaptive market efficiency by testing whether the use of
Sabermetrics has indeed provided an advantage to “Moneyball” teams and
executives and, moreover, whether the outing of these tools has eliminated such
anomalies due to the entrance of a new species better suited to deal with the
environment (Sabermetric executives), whose appearance drives out the existing
non-Sabermetric executive species, whose decision making process is maladaptive.
