The Guilford Glazer Faculty of Business and Management
invites you to a research seminar with special guest
Prof. Markus Raab
German Sport University
Fast and Frugal Heuristics in Management
Fast and Frugal Heuristics in management is a fairly new approach that integrates performance domains such as sports, medicine, business and the arts. To give its many branches a structure and its research a direction, it requires a theoretical framework. Because management deals mainly with situations of uncertainty rather than known risks, the needed framework can be provided by the fast-and-frugal heuristics approach. According to this approach, experts learn to rely on heuristics in an adaptive way in order to make accurate decisions. The program has three goals: the descriptive study of the heuristics in the cognitive “adaptive toolbox;" the prescriptive study of their “ecological rationality," that is, the characterization of the situations in which a given heuristic works; and the engineering study of “intuitive design," that is, the design of transparent aids for making better decisions.
Prof. Raab leads the Department of Performance Psychology at the German Sport University and is a part-time research professor at London South Bank University. He heads the Leadership in Research Project, research groups as a program director who is team-oriented. His main research interests are within sports, exercise and performance in general. Judgment, decision-making, motor learning and control, embodied cognition are areas of his profile studied from a dynamic and probabilistic cognitive psychology perspective using simple heuristics.
