A Canadian-born businessman, philanthropist and amateur cycling champion, he made Aliya in 2016. Adams previously served as CEO of the Montreal-based real estate firm Iberville Developments and was the sole shareholder of Summit International Bank.
Sylvan aims to show the world what he calls ‘normal Israel’ by presenting the true face of Israel, often negatively portrayed by media, to large audiences around the world. He has promoted this ‘normal Israel’ by bringing world class cultural and sporting events to the country. Adams has famously brought Lionel Messi and the Argentinian National soccer team, Madonna to the Eurovision Song Contest, and the French Super Cup to Tel Aviv. Sylvan was also responsible for initiating and hosting the largest sporting event in the country’s history; the "Grande Partenza" Big Start of the Giro d’Italia. These events brought Israel into the homes of literally billions of television viewers around the world.
He is also the only Israeli signatory to The Giving Pledge.