BEER-SHEVA, Israel, January 28, 2013 – Prof. Oded Lowengart has assumed the post of dean of the Guilford Glazer Faculty of Business and Management at Ben-Gurion University of the Negev. Lowengart replaces the late Prof. Ayala Malach-Pines who passed away untimely last year.
Lowengart received his PhD from the University of Wisconsin -Milwaukee School of Business in Management Science with a major in Marketing. A member of the Department of Business Administration since 1996, his research interests include: Modeling consumer perceptions and consumer choice, market share forecasting, and diagnostics. Current research focuses on modeling issues in areas such as consumers’ food and fast food product choice, the effect of information and its intensity on choice processes, consumer heterogeneity, reference price, and international branding
Other research interests include the marketing-finance interface, internet web-store choice, and international marketing.
He is the recipient of an Israel Science Foundation grant for 2011-2013 on "The Effect of Calorie Information on Consumers’ Choice Processes of (Fast) Food Products" (with A. Heiman).
At the GGFBM celebration welcoming the new Dean last week, Prof. Lowengart greeted the faculty and staff saying, "First I want to thank all of you for your show of confidence, and I want to thank my four predecessors who founded and grew a small business school into the youngest, most dynamic management faculty in Israel. I am proud to be the first dean to have actually "grown up" within the GGFBM.
This moment is bitter sweet, jolted by the untimely passing of our Dean Prof. Ayala Malach-Pines who left a void never to be filled. Her legacy is not only her special academic approach, but her mentsch-like approach (derekh eretz). I want to especially thank my friend Arie [Prof. Arie Reichel], for agreeing once again to take the reins as Dean after losing his friend, our Dean Ayala.
I have very large shoes to fill as dean of a very young and energetic team of faculty and staff who work with true grit, mutual respect and tireless striving for excellence."
