How often do you encourage others to pursue their dreams? How often do you feel caught up in daily hassles that keep you from following your own dreams? 
Dr. Rachel Barkan, GGFBM Department of Business Administration, and 
Prof. Shai Danziger of Tel-Aviv University try to understand why it is always “easier said than done.” Their research, funded by the 
Israel Science Foundation ISF, examines the differences between choice and advice in a wide variety of situations. 

In a new research paper Danziger, Barkan and PhD student 
Ronit Montal demonstrate how advisers tend to promote 
idealistic options while choosers tend to opt for 
pragmatic options. The paper entitled “
Idealistic Advice and Pragmatic Choice: A Psychological Distance Account” was recently published in the 
Journal of Personality and Social Psychology, one of the top psychology journals.