Friedmann, E., & Lowengart, O. (2013). Gender differences in the effects of a product's utilities and identity consumption on purchase intentions. Journal of Business and Management, 19(2), 5-19. (2 Citations; C)
Segal-Engelchin, D., Friedmann, E., and Cwikel, J. G. (2014). The contribution of parental smoking history and socio-demographic factors to the smoking behavior of Israeli women. Psychology, Health & Medicine, 19(6), 625-634.
Friedmann, E. and Lowengart, O. (2016). The effect of gender differences on the choice of banking services. Journal of Service Science and Management, 9, 361-377.
Friedmann, E., and Lowengart, O. (2018). The context of choice as boundary condition for gender differences in brand choice considerations. European Journal of Marketing, 52(5/6), 1280-1304.
Friedmann, E., and Bruller, D. (2018). Is stereotypical gender targeting effective for increasing service choice? Journal of Retailing and Consumer Services, 44, 35-44.
Friedmann, E. (2018). Increasing women’s participation in the STEM industry: A first step for developing a social marketing strategy. Journal of Social Marketing, 8(4), 442-460.
Friedmann, E., and Lowengart, O. (2019). Gender segmentation to increase brand preference? The role of product involvement, Journal of Product & Brand Management, 28(3), 408-420.
Cwikel, J., and Friedmann, E. (2019). E-therapy and social work practice: Benefits, barriers, and training. International Social Work, https://doi.org/10.1177/0020872819847747
:Publications in the media
Vegardian, T.N. (2019). A stove for women, a vehicle for men: Britain has put an end to advertising stereotypes - and what in Israel? The Marker. Retrieved from:
https://www.themarker.com/amp/advertising/.premium-1.6883371.
Toker, A., and Friedmann, E. (2019). Characteristics of physicians' use of instant messaging software in the clinical work and its implications. Retrieved from:
http://www.themedical.co.il/Article.aspx?f=12&s=2&id=4566&fbclid=IwAR04PKOIrD-DSWQVegYANY7ajPvsMaFwLr5ZhPQIkWxLEF3FS3lzvoz7p_w
