Lowengart, O. and S. Mizrahi (2000). “Applying International Reference Price: Market Structure, Information Seeking and Consumer Welfare”. International Marketing Review, Vol. 17, No. 6, pp. 525-537.
Reichel, A., O. Lowengart, and A. Milman (2000). “Service Quality and Service Orientation in Rural Israeli Tourism”. Tourism Management, Vol. 21, No. 5, pp. 451-459.
Lowengart, O. (2002). “Reference Price Conceptualizations: An Integrative Framework of Analysis”. Journal of Marketing Management, Vol. 18, No. 1-2, pp. 145-171.
Fibich, G., A. Gavious, and O. Lowengart (2003). “Explicit Solutions for Optimal Strategies in Optimization Models and in Differential Games with Nonsmooth (asymmetric) Reference Price Effects". Operations Research, Vol. 51, No. 5, pp. 721-734.
Fibich G., A. Gavious and O. Lowengart (2005). “The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects”. Journal of the Academy of Marketing Science, Vol. 33, No. 1, pp. 66-78.
Fibich G., A. Gavious and O. Lowengart (2007). “Optimal Price Promotion in the Presence of Asymmetric Reference Price Effects”. Managerial and Decision Economics, Vol. 27, No. 6, pp. 569-577.
Heiman, A. and O. Lowengart (2008). "The Effect of Information about Health Hazards on Demand in Frequently Purchased Commodities". International Journal of Research in Marketing, Vol. 25, No. 4, pp. 310-318.
Goldenberg, J., O. Lowengart, and D. Shapira (2009). "Zooming In: Self-Emergence of Movements in New Product Growth". Marketing Science, Vol. 28, No. 2, pp. 274-292.
Heiman, A. and O. Lowengart. (2011). "The Effects of Information about Health Hazards in Food on Consumers' Choice Process". Journal of Econometrics. Vol. 162, No. 1, pp. 140-147.
Gavious A. and O. Lowengart (2012). "Price-Quality Relationship in the Presence of Asymmetric Dynamic Reference Quality Effects" Marketing Letters. Vol. 23, pp. 137-161. DOI:10.1007/s11002-011-9143-4.
Heiman, A. and O. Lowengart. (2014). "The Effect of Calorie Information on Consumers' Food Choices: Sources of Observed Gender Heterogeneity". Journal of Business Research. Vol. 67, No. 5 (May), pp. 964–973 http://dx.doi.org/10.1016/j.jbusres.2013.08.002.
Afic, Z., O. Lowengart and R. Yosef. (2017). “Options as a Marketing Tool: Pricing a Promotional Scheme and Building Loyalty for a Product with a Secondary Market”. Managerial and Decision Economics. Vol. 38, No. 1, pp. 19-36, DOI: 10.1002/mde.2736.
Friedman, E. and O. Lowengart. (2018). “The Context of Choice as Boundary Condition for Gender Differences in Brand Choice Considerations”. European Journal of Marketing, Vol. 52, No. 5/6, pp. 1280-1304.
