Marketing, Consumer Behavior, Judgment and Decision Making, Social Norms, Prosocial Behavior, Financial Decision Making, Digital and Bog Data

Pricing, Marketing Principles, Business Simulation

Coby Morvinski is a Senior Lecturer (Assistant Professor) in the Department of Management. He serves as the head of the information systems management track and the department's representative for the management and data science track.
Dr. Morvinski’s research interests mainly deal with consumer behavior and decision-making. In his research, he examines psychological factors that influence consumer preference, decision, and choice. His research topics include the effects of social norms on consumer decisions mainly in online platforms, prosocial behavior such as decisions to donate and help those in need, and consumer financial decision making. To answer the research questions, he conducts experiments in the behavioral laboratory and in the field. In addition, Dr. Morvinski investigates online consumers behavior by mining big data from online platforms and analyzing it using statistical and machine learning tools. Together, these research tools allow him to observe people's behaviors in the real world and explore the underlying psychological factors in a controlled environment.

Dr. Morvinski’s research has been published in leading journals such as: Marketing Science, Management Science, Organizational Behavior and Human Decision Processes
Coby Morvinski has a PhD in Marketing from the University of California, San Diego, an MBA from the University of Manchester (branch in Israel), and a B.Sc. in industrial engineering from Tel Aviv University.