My research focuses on religious/ethnic groups and identities in contemporary Israeli society, especially in the context of health and family studies; as well as on the social and bioethical aspects of medical organizations, medical sociology and cross-cultural bioethics, especially in regard to community genetics and patient support organizations.
I also conduct research in the fields of organizational culture, cross-cultural management, and globalization. Among my books are: Community Genetics and Genetic Alliances: Eugenics, Carrier Testing, and Networks of Risk. NY and London: Routledge. 2009; The Gene and the Genie: Tradition, Medicalization, and Genetic Counseling in a Bedouin Community. 2005; Organizational Culture. The Open University Press (Hebrew). 2004; Emotions at Work: Normative Control, Culture and Organizations. Harvard University Press (Asia Center). 2002. Riding the Black Ship: Japan and Tokyo Disneyland. Harvard University Press (The Council on East Asian Studies). 1999.