Lior Fink, Sigal Berman
Department of Industrial Engineering and Management, Ben-Gurion University of the Negev



           Information technology (IT) is a key factor for competitive advantage and growth due to its impact on productivity and innovation. A primary strategic role of IT in the manufacturing industry is facilitating the collaboration among various organisations involved in industrial supply chains, enabling the efficient flow of information. The role of ComVantage is to deliver a product-centric collaboration space for interorganisational users including end-customers. ComVantage technologies enrich existing social network technologies with product information.
          The role of BGU within ComVantage is to perform an overall evaluation of the strategic and economic aspects of ComVantage and to provide guidelines and plan for its implementation. As ComVantage is designed to be a collaborative manufacturing network for competitive advantage, the objective of the evaluation is to iteratively shape the ability of ComVantage to become a source of strategic value in highly competitive markets.  This objective is achieved through a structured process that addresses the various dimensions critical to understanding the business impacts of ComVantage. Following the construction of an evaluation framework and metric set suitable for the ComVantage use-cases, evaluation was conducted by employing diverse methodologies to holistically capture the business impacts of ComVantage. The methodologies applied included process simulation, subjective data analysis, and objective data analysis.

​Selected Publications

>> O. Raphaeli, L. Rosenfeld, L. Fink S. Berman, 2014. A simulation study: the business value of e-business for a maintenance provider, European Conference on Modeling and Simulation (ECMS), May 27-30, Brescia, Italy.
>> O. Raphaeli, L. Fink, S. Berman, A. Goldstein, 2014, M-commerce vs. E-commerce usage patterns: are they the same or different, 22nd European Conference on Information Systems (ECIS), 9-11 June, Tel-Aviv.


Funding: the European Community's Seventh Framework Program under grant agreement no. FP7-284928 ComVantage
Contact: Lior Fink, email:, Sigal Berman, email:​​