Behavioral economics, experimental economics, decision making, economic psychology, competitive strategy, industrial organization, and certain aspects of academic publishing (the review process and measuring academic impact). Some specific areas to which Prof. Azar has contributed include tipping and social norms more generally, the relative thinking bias of consumers, and decision making in sports.

Azar, Ofer H. (2004), "What Sustains Social Norms and How They Evolve? The Case of Tipping," Journal of Economic Behavior and Organization, 54(1), 49-64.

Reprinted in Maital, Shlomo (Ed.), Recent Developments in Behavioral Economics, Cheltenham, UK: Edward Elgar, pp. 395-412.

Azar, Ofer H. (2007), "The Social Norm of Tipping: A Review," Journal of Applied Social Psychology, 37(2), 380-402.

Azar, Ofer H. (2007), "The Slowdown in First-Response Times of Economics Journals: Can it Be Beneficial?" Economic Inquiry, 45(1), 179-187.

Bar-Eli, Michael, Ofer H. Azar, Ilana Ritov, Yael Keidar-Levin, and Galit Schein (2007), "Action Bias among Elite Soccer Goalkeepers: The Case of Penalty Kicks," Journal of Economic Psychology, 28(5), 606-621.

Azar, Ofer H. (2008), "Evolution of Social Norms with Heterogeneous Preferences: A General Model and an Application to the Academic Review Process," Journal of Economic Behavior and Organization, 65(3-4), 420-435.

Azar, Ofer H. (2009), "The Influence of Economics Articles on Business Research: Analysis of Journals and Time Trends," Journal of Industrial Economics, 57(4), 851-869.

Azar, Ofer H. (2010), "Can More Consumers Lead to Lower Profits? A Model of Multi-Product Competition," Journal of Economic Behavior and Organization, 76(2), 184-195.

Azar, Ofer H. (2011), "Does Relative Thinking Exist in Real-World Situations? A Field Experiment with Bagels and Cream Cheese," Economic Inquiry, 49(2), 564-572.

Azar, Ofer H. (2011), "Relative Thinking in Consumer Choice between Differentiated Goods and Services and its Implications for Business Strategy," Judgment and Decision Making, 6(2), 176-185.

Azar, Ofer H. (2012), "The Effect of the Minimum Wage for Tipped Workers on Firm Strategy, Employees and Social Welfare," Labour Economics, 19(5), 748-755.
Won a prize for the best paper published in Labour Economics in 2012.

Azar, Ofer H., Shira Yosef and Michael Bar-Eli (2013), "Do Customers Return Excessive Change in a Restaurant? A Field Experiment on Dishonesty," Journal of Economic Behavior and Organization, 93, 219-226.

Morgulev, Elia, Ofer H. Azar, Ronnie Lidor, Eran Sabag, and Michael Bar-Eli (2014), "Deception and Decision Making in Professional Basketball: Is it Beneficial to Flop?" Journal of Economic Behavior and Organization, 102, 108-118.

Amzaleg, Yaron, Ofer H. Azar, Uri Ben-Zion and Ahron Rosenfeld (2014), "CEO Control, Corporate Performance and Pay-Performance Sensitivity" Journal of Economic Behavior and Organization, 106, 166-174.

Azar, Ofer H. (2014), "Optimal Strategy of Multi-Product Retailers with Relative Thinking and Reference Prices," International Journal of Industrial Organization, 37, 130-140.

Azar, Ofer H. (2018), “Social Norms Evolve with Asymmetric Sanctions,” Nature Human Behavior, 2, 113-114. doi:10.1038/s41562-017-0288-x.

Prof. Azar received his Ph.D. in economics from Northwestern University in 2004 and is now a Full Professor, the Head of the Multidisciplinary Specialty in the Department of Business Administration, and the Director of the MBA Program for Executives at BGU.
Prof. Azar is the Editor of the Journal of Behavioral and Experimental Economics, and an Associate Editor in the Journal of Economic Psychology.
Prof. Azar served as an Associate Editor in the Journal of Economic Behavior & Organization, the President of the Society for the Advancement of Behavioral Economics (SABE), and the Honorary Secretary of IAREP.