Azar, Ofer H. (2004), "What Sustains Social Norms and How They Evolve? The Case of Tipping," Journal of Economic Behavior and Organization, 54(1), 49-64.
Reprinted in Maital, Shlomo (Ed.), Recent Developments in Behavioral Economics, Cheltenham, UK: Edward Elgar, pp. 395-412.
Azar, Ofer H. (2007), "The Social Norm of Tipping: A Review," Journal of Applied Social Psychology, 37(2), 380-402.
Azar, Ofer H. (2007), "The Slowdown in First-Response Times of Economics Journals: Can it Be Beneficial?" Economic Inquiry, 45(1), 179-187.
Bar-Eli, Michael, Ofer H. Azar, Ilana Ritov, Yael Keidar-Levin, and Galit Schein (2007), "Action Bias among Elite Soccer Goalkeepers: The Case of Penalty Kicks," Journal of Economic Psychology, 28(5), 606-621.
Azar, Ofer H. (2008), "Evolution of Social Norms with Heterogeneous Preferences: A General Model and an Application to the Academic Review Process," Journal of Economic Behavior and Organization, 65(3-4), 420-435.
Azar, Ofer H. (2009), "The Influence of Economics Articles on Business Research: Analysis of Journals and Time Trends," Journal of Industrial Economics, 57(4), 851-869.
Azar, Ofer H. (2010), "Can More Consumers Lead to Lower Profits? A Model of Multi-Product Competition," Journal of Economic Behavior and Organization, 76(2), 184-195.
Azar, Ofer H. (2011), "Does Relative Thinking Exist in Real-World Situations? A Field Experiment with Bagels and Cream Cheese," Economic Inquiry, 49(2), 564-572.
Azar, Ofer H. (2011), "Relative Thinking in Consumer Choice between Differentiated Goods and Services and its Implications for Business Strategy," Judgment and Decision Making, 6(2), 176-185.
Azar, Ofer H. (2012), "The Effect of the Minimum Wage for Tipped Workers on Firm Strategy, Employees and Social Welfare," Labour Economics, 19(5), 748-755.
Won a prize for the best paper published in Labour Economics in 2012.
Azar, Ofer H., Shira Yosef and Michael Bar-Eli (2013), "Do Customers Return Excessive Change in a Restaurant? A Field Experiment on Dishonesty," Journal of Economic Behavior and Organization, 93, 219-226.
Morgulev, Elia, Ofer H. Azar, Ronnie Lidor, Eran Sabag, and Michael Bar-Eli (2014), "Deception and Decision Making in Professional Basketball: Is it Beneficial to Flop?" Journal of Economic Behavior and Organization, 102, 108-118.
Amzaleg, Yaron, Ofer H. Azar, Uri Ben-Zion and Ahron Rosenfeld (2014), "CEO Control, Corporate Performance and Pay-Performance Sensitivity" Journal of Economic Behavior and Organization, 106, 166-174.
Azar, Ofer H. (2014), "Optimal Strategy of Multi-Product Retailers with Relative Thinking and Reference Prices," International Journal of Industrial Organization, 37, 130-140.
Azar, Ofer H. (2018), “Social Norms Evolve with Asymmetric Sanctions,” Nature Human Behavior, 2, 113-114. doi:10.1038/s41562-017-0288-x.
