Marketing in Israel 2016 Conference
(MI2016 Conference)
27-28 December 2016
Program
Marketing in Israel is an academic conference that has been running continuously in Israel since 2001. It is organized by various faculty members at the business schools at Ben-Gurion University of the Negev, The Hebrew University of Jerusalem, IDC Herzliya, Technion, Bar-Ilan University and Tel Aviv University. Its aim is to present new research, encourage collaboration and social interactions, and cement the sense of community of marketing researchers around Israel. Every other year, a 2-day international conference is held, each day at one of the hosting universities.
9:30 - 10:00 |
Registration and Refreshments
|
10:00 – 10:15 |
Dean, Guilford Glazer Faculty of Business and Management GGFBM
Greetings
|
10:15 – 11:00 |
Uri Gneezy (Rady School of Management, UC San Diego)
Incentives and Behavior Change
|
11:00 – 11:30 |
Coffee Break
|
11:30 – 12:15 |
Children are from Mars, Adults are from Venus: How Age Differences in Beliefs about the Relationship between Attractiveness and Intelligence Influence Judgment
|
12:15-13:00 |
Amir Grinstein (Northeastern University & Vrije Universiteit (VU) Amsterdam)
The Socially Responsible CMO
|
13:00-14:30 |
LUNCH + PhD Students Poster Session
|
14:30-15:15 |
Optimal Pricing when Trying and Forgetting Affect Demand: Structural-Empirical study using the Retail Coffee Market in the US at a unique period
|
15:15-16:00 |
Gideon Nave (Wharton School of Business)
Hormonal Influences on Decision-Making: A Dual Process Perspective |
16:00-16:30 |
Coffee Break
|
16:30-17:15 |
Price and Quality Decisions by Self-Serving Managers
|
17:15-17:30 |
Closing Remarks
|
18:00 |
Social event at nearby pub |
Parking is in visitor parking lots (₪16/day) on Ben-Gurion Blvd:
1) Opposite Soroka University Medical Center, entry to campus at gate across from the hospital
2) At the BGU Sports Center – entry to campus up the steps to the walkaway leading to the north east gate
Signs around campus will guide you to the conference hall
Marketing in Israel 2016
27-28 December 2016
Program
Day 2: 28 December 2016 at Bar-Ilan University
Economics and Business Building (504) Auditorium
9:00–9:30 |
Registration and Refreshments
|
9:30–9:45 |
Greetings
|
9:45–10:30 |
How Photography Affects Enjoyment and Memory of Experiences |
10:30–11:00 |
Coffee break
|
11:00–11:45 |
Amit Pazgal (Graduate School of Business, Rice University)
Voice of the Online Customer: Understanding Strategic Responses of Firms to User Reviews
|
11:45–12:30 |
If at First You Do Succeed, Do You Try, Try Again? A Multifaceted Approach to Persistence and Licensing
|
12:30–14:00 |
Lunch Break
|
14:00-14:45 |
Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes
|
14:45-15:30 |
Salesperson vs. a model of the salesperson: A B2B pricing application
|
15:30-15:45 |
Coffee Break
|
15:45-16:30 |
Expanding the Scope of Communication, Comparison, and Learning
|
16:30 |
Closing Remarks
|
