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Apr. 14, 2016

In a meeting between CEO of Apple Israel Aharon Aharon and students from BGU’s Faculty of Engineering Sciences, he advised them to start their professional lives in companies that will teach them correct work behavior. Commenting on Apple's recruitment policy, he said that as far as he is concerned, there is emphasis on a person’s moral and ethical standards and his desire to excel in every area in which he is involved.


Aharon noted his personal connection with the University: his son is a BGU graduate and his daughter is currently a student in the Department of Industrial Engineering and Management. The meeting with the students marks the first cooperation between Apple Israeli  and BGU. Further steps of cooperation between the two bodies were discussed in a meeting Aharon held with Prof. Joseph Kost (pictured below), Dean of the Faculty of Engineering Sciences.  



Aharon Aharon, CEO of Apple Israel, founded the Israeli branch in 2011. Apple Israel currently employs around 800 engineers in two development centers situated in Herzliya and Haifa. It is the company’s second largest R&D center after Cupertino in the US. Aaron told of the importance Apple places on the human capital of its engineers and on the great appreciation of the Israeli engineers. An Israeli development is installed in every Apple product. The company's activity in Israel focuses on four areas: storage, System on a Chip (SoC) design, WiFi component manufacturing and Bluetooth for some of the company's products and development of features to be used in their future cameras.

Aharon, who served in the IDF's elite Intelligence Unit 8200, holds two degrees from the Technion. He began his career at IBM, later working at the Zoran Corporation, Seabridge and Camero. He was also involved in establishing two start-ups later sold in exit deals. He has worked for Apple for the last five years and was instrumental in the establishment of the Israeli branch.